Luxury real estate brokerage website
The client was seeking to develop an internal loyalty application that will allow them to reward their vendors for their continued business and incentivize them to make future purchases.
Project Overview
Website design and development for a luxury real estate brokerage
Responsibilities
Website UI/UX Design and Development. The following services were provided:
UI/UX Design
Web Development
Project ManagementTechnologies
React
Next.js
Nest.js
Case Study
Challenge
The Client needed a new web application to align with their new affiliate partner, a well known international real estate brokerage. This required a complete rebranding of their business and adherence to the design guidelines provided by their partner. In addition to presentation, it was crucial for them to have a software solution that relied on the latest technologies in web development to gain a competitive advantage in their industry.
General Requirements:
- Modern, intuitive, and aligned with the partner's design guidelines.
- Mobile-first, fast, SEO optimized, and secure website.
- Intuitive administration portal.
- Integration with third-party services.
Solution
We analyzed the design guidelines provided and designed the complete UI/UX of the application, built an interactive prototype, and prepared the end design for development.
Based on the requirements, we chose to go with a JAMstack architecture approach, which is based on client-side JavaScript, reusable APIs, and prebuilt Markup. This enabled our application to have better performance, higher security, lower cost of scaling, and a better developer experience.
For the client-side application, we used Next.js and React. Next.js allowed us to have static and server-rendered pages, image optimization, internationalization, analytics, and security. All of these had a great positive impact on performance, SEO, and user experience.
We used Vercel as our main development platform, which, in combination with GitLab, allowed us to create an unbeatable CD/CI pipeline and boost our productivity and development experience.
For the APIs and content administration, we used a headless WordPress solution. WordPress is an open-source CMS with very good API management and GraphQL tools, great extensibility through plugins, and a huge user base, which means that site administrators and content creators will feel right at home. Integration with third-party services was a breeze since most of them had a ready-made plugin available in the WP plugin library.
Conclusion
CodeUp designed and built a next-generation application and website - a fast, scalable, search engine-optimized, and secure solution for the client's business needs, allowing them to gain the desired competitive advantage in the real estate industry.